Retail

The store features a retail space, a tattoo studio, and a secret garden. New Avgvst space is built around the concept of a “dark kitchen”: one that operates solely for delivery and takeaway orders, without a physical space for customers to dine in. There is a lot of manual labour and attention to detail, just like in making jewelry. Avgvst and Crosby see it as a wandering, nomadic shop put together from scratch, so the “upcycling” philosophy came naturally for the new space. Office blinds were repurposed as wall finishing materials, while foldable camping chairs and tables took place of “permanent” furniture, and restaurant equipment was transformed into display cases.

This interior project for atmos BLUE Omotesando is in a busy area just off Meiji-dori and Omotesando intersection. For atmos, who continue to transmit high-street culture, it was necessary to create a space slightly out of the ordinary, detached from the context of the area, despite its location in Harajuku.

The architecture studio archi.lab signs folio concept store in Londrina-Paraná, Brazil. 

The architectural design inspiration for this project originates from the heavy industry domain, drawing from fuel towers and jet propulsion systems, with a focus on the dynamics of “energy storage” and “ejection.” It translates into a symbolic architectural space using concise language, aligning with the core spirit of the American retro jewelry brand Rock&Ride. The design is rich in passion and power, symbolizing the infusion of continuous energy into the free riders. The breakthrough in the context of block-type commerce lies in the open embrace of urban space, creating a favorable urban living experience. Simultaneously, the construction of the architectural image must strike a balance between artistry and mass appeal, allowing for a distinctive commercial space that can amplify the brand’s voice and inject new vitality into the urban landscape.

In the heart of the Grand Egyptian Museum, a retail pavilion takes center stage hosting the country’s most iconic brands. Nakhla, a family-owned legacy jeweler was selected amongst the very few to be featured in this grandiose location. When the second generation of the Nakhla family was looking to design their expansion from their flagship location, Yasmina Makram, felt like a natural choice for them.