Courtesy of MVRDV
Reflecting on the future of shopping centres and addressing their decline in visitors, MVRDV’s Heuvelkwartier design proposes converting Eindhoven’s Heuvel shopping venue into a green cultural quarter. The project brings together retail, culture and recreation, expanding the existing buildings while transforming the roofs into a park. The proposal also expands the Muziekgebouw with a stacked cultural building encased in a “glass mountain”, creating a new landmark for Heuvel.