This video takes us inside a professional model-building shop in Chicago called Presentation Studios International (PSI). They make models for all kinds of clients, but mostly for developers and architects. We get a tour of the shop from Robert Becker, an architectural designer and former employee. He helps us understand how models are conceptualized a little differently here than within an architectural office or in school. Here, they are almost strictly miniature buildings with the job of faithfully depicting a building design and serving as a persuasive tool to motivate investment. Then, we hear from Martin Chadwick, a life-long model builder to talk through the process of making high-quality miniature buildings and landscapes.