Architect business development can be very challenging. It’s not a topic that comes up in design school, and many of the practices that firms employ today can simply be categorized under the heading, “That’s the way we’ve always done things.” At Archmark, we’ve helped more than 2,000 architects, in speaking with many firm owners, we’ve come to understand the struggles of running a successful architecture and design firm.
For example, you may be struggling with one or more of the following issues: Taking on “bad fit” projects because you have to pay the bills, Struggling to find new clients because you don’t have a marketing system, Feeling pressure to reduce your fees because clients don’t understand or value what you do, Getting pigeon-holed into the same type or level of projects due to a limited referral network, Anxiety about your future due to relying on a small number of large project sources.
If you’re looking to grow your architecture firm and take it to the next level, it may be time to consider some new ideas to mix into your business development process. So, what do you do? Where do you start?