Articles by Bryon McCartney/ Archmark

Branding for architects isn’t just about having a beautifully designed logo. In fact, when it comes to promoting your architecture firm, a distinctive brand is fundamental to communicating what makes your firm unique and different.

I’ve been designing websites since 1997, and in that time, websites have changed quite a bit. With all the changes over the years, it’s no surprise that I often find some firm owners don’t understand how architecture website design really works. While you might know a bad website when you see one, you might not understand what makes a good site work. This article will change that.

Architect business development can be very challenging. It’s not a topic that comes up in design school, and many of the practices that firms employ today can simply be categorized under the heading, “That’s the way we’ve always done things.” At Archmark, we’ve helped more than 2,000 architects, in speaking with many firm owners, we’ve come to understand the struggles of running a successful architecture and design firm.