Showroom

Rounge, A Furniture brand that began with an inevitable connection to trees – Nestled on Yangjae-daero, the building stands concealed by a stretch of plane trees. Once inside, vast windows reveal sweeping views of towering plane trees, offering a shifting sequence at each level. Ascending to the rooftop of this five-story structure, plane tree leaves touch the sky and rustle in the wind. Greenery envelops the middle floors, creating an immersion in the leafy expanse. On the second floor, the sturdy tree trunk and branches, and on the first floor, the thick tree trunk and the plants in the earthy soil create shadows as they are lit by the sunlight. This layered sequence of trees naturally leads one to imagine the roots in the soil.

The original client request was for the design of a sales showroom for a large-scale urban development that will include a shopping center as well as residential and office towers to be built in several stages. This development has the particularity of being located at the foot of hills with direct views of the emblematic Tangamanga Park.

Mantonela is a pastry showroom. Located on the second floor of a building dating from the middle of the last century, located in La Loma of Morelia, Michoacán. The assignment was to create a place with the essence and style of María Antonieta. We sought this aesthetic by simplifying it and implementing elements that evoke this style.

The Farm, Fazenda Barreiro is located on the slopes of the Serrote mountains, the southernmost stretch of the Serra da Mantiqueira, in the municipality of Socorro/SP. Previously focused on horse breeding and later undergoing degradation due to the leasing of pastures for cattle raising, the farm has renewed activity and is definitely inserted in the context of the region’s vocation, coffee production.

We are inside a factory that has been producing candied fruit for more than a hundred years in Valdalpone, an agricultural area between Verona and Vicenza famous for its Prunus Avium plantations, or cherry trees.

Dutch furniture group Leolux has opened its new experience center near Amsterdam. For their new showroom studio, i29 worked on the interior design of 3500 m2 retail where everything is about the experience. To i29, the challenge was to create an optimized balance between both intimate and spacious areas, offering visitors a variety of experiences while wandering through the space.

MinJuKim is the fashion brand of famous Korean fashion designer Minju Kim. MinjuKim’s first showroom is located in Bukchon, an area where you can feel the oldest tradition in Seoul. Bukchon has many hanoks, and Korean traditional houses, and is an area where many tourists come from abroad. Hanok, a traditional Korean house, is generally made of wood, but the building on the site where Minju Kim’s showroom was planned was unusually a modern improved hanok with a concrete structure and a combination of hanok shapes. We were interested in the architecture of the time when structure and style were combined to create a new format, and it was not as if it were made as planned, but as an experiment of ideas and forms of architecture at the time.