Outside of China, media facades usually appear as proud individualists vying for attention at night. In China, however, you can find large groups of media facades with a common message in numerous metropolitan areas. These media facades visually merge multiple skyscrapers into a panoramic entity. But what are the reasons that this phenomenon is unique to China? And how did it start? The Media Architecture Biennale linked culture and politics to provide an answer to the emergence of media scapes in China.