Contrary to movie myth, there is no such thing as an overnight sensation. The moment when a cultural presence bursts upon the scene, seemingly fully formed, is almost always preceded by unwitnessed years of DIY training and single-minded obsession. Such is the case for Kate Wagner, who broke the architectural internet in 2016 with the introduction of McMansion Hell, a sharp and hilarious skewering of the bloated American home, in all its garish and desperate striving. A year later, the real estate listing site Zillow served the then-23-year-old Wagner with a cease-and-desist letter, claiming that her use of photographs violated copyright (even though they didn’t own the photographs either!). It was a clumsy move, resulting in an eventual corporate about-face and scads of free publicity for McMansion Hell.