Floricultura Mon Parnasse / Canobardin. Image © Imagen Subliminal (Miguel de Guzmán + Rocío Romero)
Retail stores are places that need to transport us to another universe. We need to have our senses stimulated and our instincts fired for a truly convincing experience.
Architecture is a fundamental part of this seduction, being able to use artifacts such as colors, materials, lighting and volumes to awaken the most varied feelings in customers. Commercial architecture, in addition to all the technical elements, needs to reach the public from the facade to its interior, always remaining faithful to the brand’s concepts and identities. In this article we have selected some examples of commerce facilities that stimulate customers in different ways.