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Nike’s New York Temple to Victory Pushes Trust in the Consumer


Courtesy Nicholas Calcott, via Metropolis Magazine

Courtesy Nicholas Calcott, via Metropolis Magazine

Nike’s New York flagship store, primely located on Fifth Avenue, is perhaps the closest thing to a temple in the digital age. At a massive 68,000 square feet, it commands attention and symbolically dwarfs even its skyscraper surroundings. The exterior facade features a grid of undulating glass that casts glimmering shadows both inside and out. Inside, a tractor-beam type installation hangs from the ceiling, giving the space-age flavor. There’s no set ritual or tradition like in the temples of old, but sneakerheads might certainly feel they’ve found their heaven on earth.

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