Retail

BBG is an online fashion retailer founded in 2015 which uses Instagram as its major distribution channel. In 2021, in the time of Covid-19, they decided to have their first physical store on the street. BBG wanted to discover a new way of interaction with customers and to have a wider audience. The client would very much like to grow as a company and this will be an important step for them to create a more established image so that they will have the opportunities to land on bigger fashion brand names and to distribute their products.

This is a project that confronts the nature of the renewal of land use after a deteriorating rental building facing a shopping street was demolished. The site is in the center of Oita City, on the western edge of the oldest shopping street in the area. The bustle of the past has faded and the arcade has turned into a place that people just pass through to get somewhere else. We received a request from a client who runs a letting agency in the town to use a corner of the site where a car park was going to be built after the building was demolished for a small tenant space and a place for people to go such as a park where they can take a break, in order to bring the bustle back to the area.

Lunet Flagship Store is the second space opened by the eponymous eye ware brand, a continuation of their aesthetic ethos and unconventional approach towards the entire experience of buying eyeglasses. The idea was to borrow a few of the key elements from the first store in such a manner, that it feels like you have stepped into the Lunet universe, but at the same time creating a unique and specially designed space, adapted to the new context.