Based on the core values of the ceramic tile brand that represents the creative power of China and has a history of 23 years, the project adopts a design logic that meets the demands of contemporary and future exploration, and shows respect to the brand’s culture and core. The design team dug into the brand’s philosophy that respects nature and values a plain aesthetic. Through architectural space and light, the designers expressed their understanding of ceramic tile products with a confident attitude. The overall design well harmonizes with nature.
The design is an experimental thinking on how to present a future showroom, how to leverage an innovative logic to break the homogeneous image of conventional showrooms in China’s ceramic tiles sector.