Pop Madalena Building / Andrade Morettin Arquitetos Associados


© Nelson Kon

© Nelson Kon
  • Architects: Andrade Morettin Arquitetos Associados
  • Location: São Paulo, State of São Paulo, Brazil
  • Architect In Charge: Guido Otero
  • Authors: Vinícius Andrade, Marcelo Morettin, Renata Andrulis, Marcelo Maia Rosa
  • Team: Beatriz Vanzolini, Fabio Ucella, Flora Fuji, Maíra Fernandes
  • Area: 7682.0 m2
  • Project Year: 2015
  • Photographs: Nelson Kon
  • Idea!Zarvos Team: Alex Haiashida
  • Structure: Gama Z Engenharia
  • Foundations: Apoio Assessoria e Projetos de Fundações
  • Hydraulics: Criarq Projetos e Gerenciamento
  • Electrical: Ramoska & Castellani
  • Heating: Chaguri Consult
  • Air Conditioning: Contractors Engenheiros Associados
  • Lighting: Estúdio Carlos Fortes Luz + Design
  • Landscape Architects: André Paoliello Paisagistas Associados
  • Visual Programming: Nitsche Arquitetos
  • General Contractor: R. Yazbek Construtora e Incorporadora

© Nelson Kon

© Nelson Kon

From the architect. Vila Madalena, a bohemian neighborhood in São Paulo, is one of the city’s most traditional places. Congregating residential buildings, shops, restaurants, and offices, it is a good example of a mixed-use neighborhood with a multiple, intense urban life. Highly sought after by companies and professionals in the creative industry, it has become one of the most vibrant destinations in the metropolis.  


© Nelson Kon

© Nelson Kon

When we were commissioned to design a mixed-use building there, we decided that it should reflect the energy and relaxed spirit which characterize the neighborhood, exploring  a light language in the construction repertoire and using industrialized materials and components. 


First Floor Plan

First Floor Plan

Madalena Street is the Pop Building’s main access and also the terrain’s highest point. From here we get to the entrance square, under a marquee that covers the social spaces and also a store that opens directly onto the street. The center of the square is a belvedere from where people can watch the surroundings, and then advance to the swimming-pool, under the double-height ceiling.


© Nelson Kon

© Nelson Kon

Plan

Plan

© Nelson Kon

© Nelson Kon

Structured by a conventional grid of reinforced concrete pillars and beams, the building has its edges relieved, in such a way that the prevailing structural element in the constructed volume is the slab, the horizontal plane that constitutes the main composition matrix when stacked.    


© Nelson Kon

© Nelson Kon

From this structural matrix, we used industrialized materials and components to build the vertical enclosure system. Glass, different kinds of thermoacoustic metallic tiles, and galvanized wire guard-rails, among others, are part of this repertoire. Combined with simple strategies for passive conditioning, this construction repertoire contributes to good bioclimatic performance in both buildings. 


Section

Section

The façades of the apartment units are always receded, in such a way that eaves and balconies work as horizontal brise-soleils. The sliding panel system made of perforated metal tiles completes the solution, keeping sun exposure to a minimum.  


© Nelson Kon

© Nelson Kon

The main tower, above the entrance square, has seven floors of apartments units, ranging in size from 55 to 250 square meters. Floor plans are flexible and can be integrated, creating differently-sized apartments. Below ground floor, there is room for the other common areas of the building, such as gym and common laundry. Below this floor, there is a high-ceiling glass-enclosed store that opens directly to Simpatia Street. 


© Nelson Kon

© Nelson Kon

The volume concept of the building is intentionally exploded, with several volumes creating a connected, coherent architecture. This strategy aims to integrate the building to the surrounding area and the rugged topography. The voids and gaps between volumes provide some permeability and help create scale adjustments to each particular situation.


© Nelson Kon

© Nelson Kon

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